Nothing better than some milkshakes with your friends and family; especially when it is created by you!
What is Best Shake?
It is more than just a diner; it is a community of milkshake lovers who use their creative taste buds to invent the next best shake. Best shake was founded in 2015 by two friends on a mission to taste the best shake in Chicago. Their passion grew into an entire restaurant where families and friends can come and create there own milkshakes with fresh ingredients.
Mission: Have a fun diner for people of all ages to enjoy home-made milkshakes with friends and family.
Visual Branding
Welcome to the future of milkshakes. From the logo to the menu the viewer is submersed in the Best Shake brand.
Exciting colors and fun typeface help bring this brand to life.
Bodoni was used to show very elegant style of the 50’s era.
Each color plays a large role in creating an environment for the brand. It was important to have colors stand out and make people happy.
Sometimes simple is better when it comes to logos. This is the striped down logo variant.
Love this mockup! Looks like 2 friends having a good time!
Share the experience with family & friends using the business card.
Gold Shake rewards members get exclusive financial perks and Best Shake merchandise.
Brand Assets
With all kinds of flavors comes all kinds of milkshakes. To show the mass variety Best Shake has to offer I tried my best to implement the milkshake in different forms, colors, shakes, and patterns.
Social Media Marketing
Now here's where the Best Shake Fandom can shine!
Social media is the main source of gathering the community of shake lovers from all over the midwest. They can tag their milkshake creation and the friends they share it with. Customers can keep informed of any deals and upcoming flavors, as well as join the Gold Shake rewards.
Package Design
Package design took skill not only digitally, but also physically. This was the first project I have ever crafted and planned so diligently. I carefully thought through what art would go on the package and what message I wanted the best shake brand to speak.
Packaging included an “Instant shake” box with quality ingredients and flavoring for the best shake on the go. It is also designed with a clear cup design and a cup holder for carry out.
Menu design
Let your sweet tooth do the talking! Best Shake menu is packed with custom ingredients to build the flavors our tastebuds desire. It's important for the viewer to feel welcomed to express themselves through the creation of their own milkshake. This menu is made for both printed hand out and digital through mobile website.
Mobile Friendly Website
It was a blast creating a mobile website leading costumers to the Best shake brand where they can create their very own “best shake.” The platform is laptop and mobile friendly for all types of users on the go. Within the website, the reader is informed on how to choose and create a milkshake to order. Customers can sign up to be a GOLD Shake member or even star on our Instagram page!
Animated Video
One of my first animations in Adobe After Effects back in 2019. All artwork & music composition was created from scratch to be eye catching and draw in the viewer. This can be used on social media, online ads, & fun art throughout restaurants across the midwest. This 30 second clip shows the viewer they have the ability to create and select the best shake!
